The Gucci Garden Experience hits on two touchpoints, the immersive experience, and the collectibles. The Roblox blog announced, “The Gucci Garden experience on Roblox is divided into themed rooms, where visitors can immerse themselves into Michele’s creative vision and his multifarious inspirations, and share the captivating experience of the exhibition with their friends.” Once you complete the experience you can then purchase from the gift shop featuring exclusive limited-edition avatar items inspired by Gucci’s archetypal campaigns. One part experience and the other part collectible. One idea is to make limited-edition items only available in the Metaverse. People love to create collections of things and your business can take part. “We have seen early movers offer immersive experiences to their users such as a Lil Nas X concert in Roblox, the Gucci Garden experience visits, and the virtual rendition of the Washington Heights neighborhood as part of Warner Bros.’ promotion of In the Heights.” Creating a more engaging brand is key for the metaverse advertising experience. Of course, you can consider virtual billboards, but you can also use that as a touchpoint for an interactive experience. As an example, the beer brand Stella Artois is known to sponsor horse races so they partnered with Zed Run to create a platform where the user can trade, race, and breed NFT virtual horses.
Simply expand what you’re already doing in the real world to the metaverse. Millennials and Gen Zers currently use games like Roblox and virtual reality technology making them the expected users although that may change over time.īelow are some ideas Influencer laid out explaining what some brands are currently doing. The first thing to recognize is which target markets are expected to use the metaverse. Knowing and understanding what the Metaverse is and what it’s capable of will give digital marketers a leg up. Per the Influencer Marketing Hub, a few of the Key Characteristics of Metaverses, outlined by Matthew Ball, are that they are always active, exist in real-time, players have individual agency, they are self-contained and fully functioning universes, a mix of different platforms, and they have user-generated content (UGC). Their purpose is to combine the virtual with reality. These spaces are open-ended and expand as users join. The easiest description of the metaverse is that it’s a virtual shared space where people are represented through virtual avatars. Have you started thinking about marketing for the metaverse? It’s not as far away as it seems. Stay tuned, we’ll be sharing more apps for Microsoft Surface RT soon. Most people agree that Fotor is the best photo editing app available for the Surface RT and it has high quality editing options, a RAW converter, and even a tilt-shift effect.
Pulse is a very popular and quite sexy RSS tool, offering a tile design that lets you scroll and swipe to your heart’s content, but it is limited to 20 feeds, so it’s really only for your favorite subscriptions (like AGBeat, of course).Ĭoming soon, this app will be functional, giving you an alternative mail app that allows sorting, categorization and easy swipe options along with standard compose and reply features. Read PDFs, and make notes like you’re writing with pen on paper, then share them.
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This password manager remembers your passwords, adds security to your online activities, allows you to log in to all sites with one click, and synchronizes all of your data across platforms and devices. It’s the equivalent to the ol’ pad and paper for your to do list. No, really, it’s void of the trillions of options Eyelan offers which is good for super busy people or those too easily distracted by options. Everything stays in context, you can search all tasks by text, arrange them on boards, and change their status instantly. This is like task management with a double dose of vitamins aimed at boosting your productivity and saving time.
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It offers easy drag and drop features in “structure-free and rich canvases” that sync between all Windows 8 devices. Qool is like a pinboard for all of your digital content – notes, pictures, videos, documents. Read also: 7 popular Microsoft Surface apps for business 2.
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